La Quinta is home to the nationally-acclaimed Arnold Palmer Classic Course at SilverRock Resort, the historic La Quinta Resort & Club, the celebrated PGA WEST Golf Club & Resort, and renowned special events including the Humana Challenge and the La Quinta Arts Festival. 

• Population as of January 1, 2015 – 38,394
• Projected population:  2020 - 40,070
• Median age – 47.3
• Average/Median household income in 2015 – $104,238/$71,531
• Total number of households in 2015 – 15,201
• Projected households:  2020 - 16,580
• Estimated number of housing units in 2015 – 23,859
• Median home sale price in August 2015 - $360,000          
• Retail taxable sales in FY 2010/2011 – $815.4 million
• Hotel room sales in FY 2014/2015 - $63.3 million
• Assessed property valuation in FY 2015 - $12.02 billion 
• Permit valuation in 2015 - 96 Million; 2014 - $103.2 million; 2013 – $63.3 million; 
• Traffic counts for average daily trips in 2015:
  Washington Street at Highway 111 – 35,710 
  Washington Street at Fred Waring Drive – 37,426
  Highway 111 at Adams Street – 31,348
  Jefferson Street at Highway 111 – 26,889
• Market area characteristics of La Quinta’s 5, 10, and 15 mile ring from Highway 111/Washington Street:

La Quinta 2015 Market Area Characteristics
		5 Mile Ring	10 Mile Ring	15 Mile Ring
Population		150,760	265,282	344,417
Households		58,371	97,242	126,232
Median Age		41.6	41.4	41.2
Avg HH Income		$81,266	$79,277	$75,602

 

(Source: ESRI Business Analyst)